Job Description

Job description

Job Title/Position: Marketeer for Elder Alternatives (owned by Integrated Medicine)

Reports To: Administrator

Job Description Summary

Responsible for managing all aspects of organization marketing/sales including establishing, growing, and maintaining positive relationships with physicians and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.

Essential Job Functions/Responsibilities

• Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing/sales initiatives.
• Assures that staff understand and adheres to all laws, statutes, and regulation regarding anti-kickback. lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials.
• Ensures maximum third-party reimbursement through effective negotiation of services contracts with managed care organizations, government agencies, and other payers.
• Assists the Executive Director/ Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters.
• Recruits, selects, orients, and directly manages members of the marketing/sales team.
• Builds and monitors community, customer, payer and patient perceptions of Trust USA Home Health as a high-quality provider of services.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of Trust USA Home Health markets including government agencies, major payer groups, key referral sources, and competitor's market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Trust USA Home Health and All about you Home Health.
• Monitors and reports cost-effectiveness of marketing efforts.

Position Qualifications

· Bachelor's degree in marketing, Business Administration, or related field; master’s degree preferred.

· At least three (3) years’ experience in healthcare marketing management, preferably in-home care operations. At least one year’s experience in sales is preferred.

· Demonstrated ability to supervise and direct professional and administrative personnel.

· Ability to market aggressively and deal tactfully with customers and the community.

· Knowledge of corporate business management.

· Demonstrates excellent communication, negotiation, and public relations skills.

· Demonstrates autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.

·3,000.00 signing Bonus if you reach your target.

· Ability to establish and maintain effective working relationships.

· Effective social interaction, communication, and organizational skills and the ability to perform a variety of tasks efficiently.

· Personal car for travel and valid driver's license.

· Carry personal auto liability insurance coverage.

Salary: $70,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Ability to commute/relocate:

• Plantation, FL 33324: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 1 year (Preferred)

Schedule:

• Full Time
• Make your own hours

Ability to Relocate:

• Fort Lauderdale, FL: Relocate before starting work (Required)

Work Location: On the road

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