Job Description
Role Summary:
This position will have the opportunity to work on a variety of market research initiatives across the client, including branding and advertising, competitive landscape analysis, customer experience and new product development, and more. In particular, candidates must have a keen interest in translating data (both quantitative and qualitative) into actionable recommendations, serving as the ’voice of the customer’ for internal stakeholders. This person should display strong communication and presentation skills, attention to detail, commitment to quality, and demonstrated initiative.
Responsibilities:
Has an understanding of quantitative and qualitative research techniques, and the ability to determine optimal research approach given objectives
Experience drafting questionnaires or discussion guides for quantitative and qualitative studies based on business objectives to be addressed
Ability to manage survey programming independently and assist with the day-to-day operations of fielding and executing various research initiatives
Willingness to moderate focus groups and in-depth interviews, and comfort presenting project findings in a group setting
Excellent analytical and critical thinking skills to translate data and insights into a comprehensive narrative for internal stakeholders
Ability to plan, organize, and prioritize multiple simultaneous assignments real-time, as well as to manage to tight time constraints
Qualifications:
Bachelors degree or Masters degree, with a preferred (but not required) focus on market research, statistics, marketing, marketing science, or psychology
At least 2 years of demonstrated experience in a research or consulting-focused role, preferably (but not required) in financial services
Proficiency with online survey platforms (e.g., Qualtrics)
Proficiency with Microsoft Excel to analyze data and with PowerPoint to tell clear, compelling stories with data
Strong attention to detail and comfort with ambiguity
Excellent writing skills and presentation skills
Strong team player and collaborator
Comfort with statistical software (e.g., SPSS or SAS) and/or with data visualization software (e.g., Tableau) a plus
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