Market Research Analyst Job at Compunnel Inc., New York, NY

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  • Compunnel Inc.
  • New York, NY

Job Description

Role Summary: This position will have the opportunity to work on a variety of market research initiatives across the client, including branding and advertising, competitive landscape analysis, customer experience and new product development, and more. In particular, candidates must have a keen interest in translating data (both quantitative and qualitative) into actionable recommendations, serving as the ’voice of the customer’ for internal stakeholders. This person should display strong communication and presentation skills, attention to detail, commitment to quality, and demonstrated initiative. Responsibilities: Has an understanding of quantitative and qualitative research techniques, and the ability to determine optimal research approach given objectives Experience drafting questionnaires or discussion guides for quantitative and qualitative studies based on business objectives to be addressed Ability to manage survey programming independently and assist with the day-to-day operations of fielding and executing various research initiatives Willingness to moderate focus groups and in-depth interviews, and comfort presenting project findings in a group setting Excellent analytical and critical thinking skills to translate data and insights into a comprehensive narrative for internal stakeholders Ability to plan, organize, and prioritize multiple simultaneous assignments real-time, as well as to manage to tight time constraints Qualifications: Bachelors degree or Masters degree, with a preferred (but not required) focus on market research, statistics, marketing, marketing science, or psychology At least 2 years of demonstrated experience in a research or consulting-focused role, preferably (but not required) in financial services Proficiency with online survey platforms (e.g., Qualtrics) Proficiency with Microsoft Excel to analyze data and with PowerPoint to tell clear, compelling stories with data Strong attention to detail and comfort with ambiguity Excellent writing skills and presentation skills Strong team player and collaborator Comfort with statistical software (e.g., SPSS or SAS) and/or with data visualization software (e.g., Tableau) a plus

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